Around 90% of organizations don't maximize design's full potential. The other 10% grow revenue and shareholder returns at nearly 2x the rate of industry peers. But most businesses fail to see the value because:

Designers fail to articulate where, how, and why design contributes to the overall business goals.

This lack of clarity results in layoffs, budget cuts, and lower ceilings.

That's why I started Value Positioner – to empower design leaders (like you) to establish your expertise. Together, we can strengthen design's position and articulate its value.

In the next 5 years, I'm on a mission to establish common ground in the vocabulary of designers. Arming designers with words, examples, and data to prove their value.