Thriving to help businesses understand the most valuable things to build as per user expectations. Encouraging teams to focus on the user's experience with the products to increase adoption and adherence. His design journey started through a fascination for cars, motorcycles, walkman, CD-player and other consumer products that my father used to show me when he came home from holidays from his job in the middle east. As a kid he always wanted to know how they were made, who made it and why they made it the way they did. This curiosity has stayed with him and he’s glad that he discovered the craft that he can passionately do every day in his life.