Born and raised in Barcelona, with a background in Product Design, and currently working as a UX Researcher. I believe I have always been a dreamy child, and I had no other solution than finding a profession that would allow me to keep dreaming. That defines how I understand this profession and how I want to work.

After finalising my bachelor's as a Product Designer in Barcelona, I joined a local lighting company, and shortly after, I got bored of spending the whole day modelling lights in 3D. Then I joined a design studio also in Barcelona, and I also became a bit bored. I saw no Magic. Then I went to London to improve my English and open doors to more opportunities. I joined the Masters of Design in TUDelft, and it was there that I discovered that design could be much more than sitting on your chair and drawing or modelling objects.

It was during my Master's when I had the opportunity to travel to Turkey for a food innovation project. I went there as an intern and joined a team of outstanding design professionals travelling there worldwide. We were researching food, and in those sessions, we were doing home visits and going through the whole journey of the good creation, from shopping to cooking, preparing, eating, and cleaning, as if it were an actual event. That experience blew my mind—our discussions after those sessions were incredible. Ideas, stories and concepts flew. That was the starting point of my current career.