From choosing a plan to activation: smoothing the first contact
Rethinking the pricing page and kicking off a smooth onboarding into Qomon's CRM.
Qomon is a CRM for mission-driven organizations — NGOs, local authorities, associations and political movements. The project had a double aim: rework the subscription page to better convey the offer, and build a coherent onboarding bridge between that page and the product — turning the intent to subscribe into a confident first use.
Turn the intent to subscribe into a confident first use.
Three questions framed the work:
Unclear offers — do users grasp the value of each plan, and are the differences legible enough to guide a choice?
A leaky conversion path — does the tunnel between the pricing page and in-product onboarding really ease the decision?
Weak post-subscription guidance — once subscribed, does the user know what to do next?
A CRM for organizations that move people — where clarity is the first act of trust.
The work reached from the public pricing page all the way into the product, building a natural bridge between the decision to subscribe and the first steps inside the CRM.
Mapping how comparable SaaS present their plans, and setting the design guidelines.
Workshops with product, marketing and design to align user needs with the product vision.
Auditing the existing offer page — what already works, what to improve.
A legible pricing grid, a smoother conversion flow, and a progressive onboarding.
Clarify the offer with a structured, comparable pricing grid that surfaces each plan's concrete benefits. Simplify the steps between selecting a plan and landing in the CRM. Then guide the first connection with an interactive, plan-aware onboarding.