Putting AI to work for sales performance
Designing the UX/UI of a B2B CRM that automates data analysis and speeds up decisions for sales-admin teams.
Catalog is a B2B CRM that automates commercial processes for sales-administration (ADV) teams — cutting manual work so they can focus on higher-value activities and maximize revenue. The mission: design and ship the UX/UI that turns that automation into faster, better decisions.
Give sales-admin teams the power to decide, not just the time back.
Design and ship the UX/UI for Catalog — improving sales-admin teams' efficiency by automating data analysis, providing powerful management tools, and making decisions easier.
A CRM built to remove manual work — and surface what matters.
Catalog automates commercial processes for sales-admin teams, letting them focus on higher-value activities by reducing manual tasks and maximizing revenue.
Co-design workshops to map learnings, knowns, unknowns and risks — then turn them into a product goal, opportunities and hypotheses.
Explore widely, then converge. Many iterations to find the best design approach for the final prototype.
Four building blocks, augmented by AI — a cockpit, an augmented inbox, self-applying tags and a conversational agent.
A conversational AI agent that analyzes quotes, orders and ADV activity to deliver personalized insights and recommendations. A manager cockpit surfacing key indicators across ADV activity and the mailbox. An augmented inbox that reads exchanges and suggests next actions. And a tag-management page to keep everything organized.